Google Analytics tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
__utmc
Used only with old Urchin versions of Google Analytics. Was used to distinguish between new sessions and visits at the end of a session.
Session
__utmz
Contains information about the traffic source or campaign that directed user to the website. This cookie is set when Google Analytics is loaded and updated when data is sent to the Google Analytics server.
6 months after last activity
__utmv
Contains custom information set by the web developer in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
Stores the Google Analytics user ID.
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked.
30 seconds
_ga_
Stores the Google Analytics user session state.
2 years
_gid
Stores the Google Analytics user ID for activity in the last 24 hours.
24 hours
_gat
Used to monitor the number of Google Analytics server requests when using Google Tag Manager.
1 minute
_gac_
Contains information related to user marketing campaigns. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
Stores the user and session ID.
2 years after last activity
__utmt
Used to monitor the number of Google Analytics server requests.
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when Google Analytics is loaded and updated when data is sent to the Google Analytics server.
30 minutes after last activity
